The Take Off

The TSA declared peanut butter a liquid and the internet was understandably peeved. So we came up with a quick reactive idea that allowed Kraft to leverage Canadians' deep seated love for KPB quickly and nimbly. And made us the first and only brand with a solution to the problem.

GCD - Fernando Hernandez

CDs - Skye Deluz & Jacquelyn Parent
CW - Mnrupe Virk 
AD - Amira Moussa