Survival rate of skin cancer is around 91% for White people. But what about other skin colors? Well that’s when you start to see the survival rate plummet for Black people especially down to 65%. The reason? Skin cancer tends to be diagnosed at a later stage, and as a result with a worse prognosis.

We believe, the more you know your body, the faster you can spot skin cancer. Introducing a self-love guide on for people of color to explore their bodies for skin cancer in collaboration with 21 Grams.

NY Festival - Sortlist
Ad Star Awards - Crystal
Graphis Advertising Annual - Silver

CW - Tatyanna Khashoggi
AD - Aarti Thamma + Amira Moussa