BIG NEW YORKER
IS BACK

The Big New Yorker is back and it’s packed with even more flavour. In fact,
it’s so good that we want you to put your mouth all over it. So, for that reason,
we called out everybody who saw the Big New Yorker to lick it wherever it was.
Posters, screens and even streetcars. And it worked, people ripped off some of our posters.